Foreign applicants without a habitual residence or place of business in China must appoint a Chinese trademark agency.
China trademark filing for international brands
File your trademark in China through a Beijing-based trademark agency recorded with CNIPA.
We assist overseas businesses with trademark filing in China, with clear English communication, transparent fees, and practical pre-filing guidance.
- Agency
- CNIPA filing
- Office
- Beijing, China
- Service years
- 2007-2026
- Pilot fee
- From USD 270
Direct China filing
A practical route for brands outside China
From filing and acceptance to substantive examination and publication, we provide English explanations for official documents at each stage, helping you understand each step of the process.
You work directly with a Beijing-based Chinese trademark agency, reducing extra layers of communication and cost.
Agency credentials
Beijing Shenghao Intellectual Property Agency Co., Ltd.
We are a Beijing-based Chinese trademark agency filed with the China National Intellectual Property Administration (CNIPA). The agency name, filing status, responsible person, address, and contact information can be checked through the official trademark agency information inquiry system.
01
Filed with the China National Intellectual Property Administration (CNIPA)
a trademark agency listed in CNIPA’s public recordal system
02
Intellectual Property Specialist title
The practitioner responsible for trademark matters holds the Chinese intermediate professional title of Intellectual Property Specialist under the Economic Professional Qualification system.
03
Nearly 20 years focused on trademark practice
Our core work is agency services for China trademark and copyright matters. For patent or litigation-related matters, where needed, we may assist you in coordinating through appropriate professional channels.
Documents needed
Start with basic filing information
- Applicant's name and address, consistent with the applicant's identification or registration documents
- A scanned copy of the applicant's passport or business registration certificate
- The wording of the trademark or a clear image of the mark
- The goods or services to be included in the application
- Contact email address
How it works
Five steps from initial contact to case tracking
- 1Get in touch and provide the required documents
Please provide the basic filing information and documents listed above.
- 2Receive a preliminary search report
We review whether the mark may be prohibited from registration or use, lacks distinctiveness, or conflicts with prior rights. In line with customary practice, the report is provided free of charge, for reference only, and has no binding legal effect.
- 3Confirm the engagement and make payment
After the filing details are confirmed, we will send payment instructions, a trademark application confirmation, and the required authorization documents.
- 4File with the China National Intellectual Property Administration (CNIPA)
We submit the application through China's online trademark application system and provide you with the filing receipt.
- 5Track the application process
We send official notices to your email with corresponding English explanations. Where a response is required, we will respond after receiving your confirmation or authorization.
Filing package
What is included
Included
- Preliminary search report
- Adaptation of Standardized Goods/Services Items
- Filing the application with the China National Intellectual Property Administration (CNIPA)
- Filing receipt and official status updates
- Electronic delivery of the registration certificate (if approved)
Quoted separately
- Refusal review, opposition, invalidation, cancellation, or litigation
- Assignment, renewal, change, license recordal, or complex portfolio work
- Deep legal opinion, infringement analysis, or brand strategy report
- Applications with more than 10 goods/services items in one class
Pilot package
First class: USD 270
Each additional class: USD 200
Each additional class: USD 200
Per mark / per class, including the standard official filing fee for up to 10 goods or services items in one class.
Start with a quick checkPayment instructions after quote
Live online payment buttons are not placed on this page yet. After we review the mark, applicant, class, and filing scope, payment instructions will be confirmed case by case.
PayPal Business invoice
May be used for first small orders after the business account is ready.
WorldFirst / Wanlihui
May be used for B2B cross-border payment if the service background is accepted.
Bank transfer
Available for multi-class filings or matters with a higher total amount.
FAQ and risk notes
Before you file
Does a preliminary check guarantee registration?
No. It helps identify visible risks before filing, but CNIPA makes the final examination decision.
What if the application is refused?
Refusal review is a separate procedure and will be quoted separately after reviewing the official refusal grounds.
What are the applicant’s legal responsibilities?
Applicants must file in good faith and for legitimate business purposes.
Applications may be refused or invalidated if they:
are filed in bad faith without a genuine intent to use;
misappropriate a mark belonging to a principal or business partner; or
prejudice prior rights or pre-empt another party’s previously used mark.
Malicious filings may also result in administrative penalties.
Trademark Examination Timeline
Filing receipt: Next day
Notice of acceptance: Approximately 3–4 weeks
Office action or preliminary approval: Approximately 3–5 months
Publication period: 3 months
If preliminarily approved with no opposition, the electronic registration certificate may be issued in approximately 8 months.
Ready to check your mark?
tm@shenghaoip.com
Email us the trademark and target goods or services.
Beijing Shenghao Intellectual Property Agency Co., Ltd.
Room F-2714, China Railway Construction Plaza, Beiyuan East Road, Chaoyang District, Beijing, China